Sterling means “exceptionally good”, representing the best you can get in service, knowledge and quality. This revamped logo keeps the previous base idea of three lines, but with a new typography, coloring and composition to give it a completely modern look, but still familiar to their existing image and their local, friendly and warm brand.
The composition and individual product shots need to be on a white background to maintain the cleanliness of the website and graphic pieces. In any case, the use of light gray is allowed.
Typography was specially chosen to keep the maturity, strength and clarity that a technological brand needs, with confidence in its products and with its customers.
Keeping up with the clean and friendly image, if there’s need of using environmental shots, these should show friendly and warm scenes, with white as the predominant color and small color contrasts.
