A typical recipe book as Marketing collateral, in this case to promote Infusion’s Pitcher, through the development of eBooks with infusion recipes, where it describes how to prepare this type of recipes.
The information is of utmost importance, but the way it is presented also takes a leading role when trying to promote any element, this recipe book explains the importance of infusion recipes, while also listing and describing their preparation.
The graphic elements blend as well as possible with the subject matter, choosing relatively soft colors, typography with an easy-to-carry reading flow, linear illustrations, and a clean photographic style, with some photographic embellishments, and consistency throughout the document.
