Negative Space

Negative and/or white space is an essential part of all good design. But if used strategically, negative space can be a clever way to add a deeper or dual meaning to your designs, especially for logos and brand presentation projects. Or it can simply contribute to a more minimalist look to your layout.

“Negative space is the remainder, those “empty” spaces or gaps left between the main subject, the positive space, and the edge of the image. It is a space without important information for the photograph, because if it does, if it adds information, it would become a positive space.”

What Is Negative Space?

When we look at a photograph, in general terms we are looking at three distinct elements:

  • The frame. This is the boundary of the photograph. And it is not only the line where the image “ends”, it also includes within this concept that area near that line. That is the area that surrounds the entire image.
  • The positive space. It is what we have photographed, our main subject. The most important element of the image.
  • The negative space. It is everything else. It is the space between the frame and the positive space. It is an unfilled space, which is there because it must be there and is “empty”, with no information relevant to the photograph. At the moment when what we thought was negative space has some important detail for the reading of the image, it ceases to be negative space and becomes a positive space (space with information).

Negative space, even if it does not have “relevant information”, is also an element of the composition and, therefore, we must know how to use it to give more interest and beauty to our images.

How is Negative Space?

We already know what the negative space of an image is, now let’s see what it looks like. It is an element of the composition and has two main characteristics: on the one hand, it should prevent the viewer of the image from focusing on it. People looking at the photograph should not stop looking at the negative space for a long time.

It must, therefore, lack attention-grabbing details. It should go unnoticed. However, and this is the second characteristic of negative space, it must have a presence. We have just said that the viewer should not feel called to look at the negative space, but if it is well used in the image, the negative space will always be present, contributing meanings and nuances to the image.

As we have said, negative space should have no relevant information but this does not mean that it is empty of meaning. A well-used negative space can convey many things. And how can this be?

It turns out that negative space, despite its poetic name, also has visual weight. Therefore, this means that we must be very conscious of where we place it within the composition because depending on the space it occupies, it will mean one thing or another.

For example: if we place the negative space above the subject, it may appear to “crush” the main element of the image or give it enough space to fly, thus giving the subject some “freedom”. If, on the contrary, it is below, the protagonist of our photo may seem to “float” and, therefore, the negative space will give us a feeling of lightness.

The color of the negative space is also important. As a general rule, a light-colored negative space will bring to our minds images of lightness and peace, while a dark-colored space, will be easier for us to relate it to great weight or distress. But this, if you remember, already happened with high key and low key photographs.

The Relationship Between Negative Space and Subject

One of the ways to give the subject of a photograph undisputed prominence is to use negative space to surround it in the image. This way, it will not have to fight with other elements and, therefore, it will gain prominence. Being clear about this concept can be useful when trying to compose minimalist photographs, in which the fewer elements there are, the better.

Be that as it may, the negative space has two main functions concerning the main subject of our image:

    Define the subject. Negative space can help you define the positive space and, therefore, the main subject of your photograph. We have already seen that the negative space has a lot of meaning depending on how it is, if we manage to relate the subject with the right negative space, it will help us to reinforce the “personality” of the first one.

    Give it more importance. An element surrounded by emptiness will always attract more attention than an element surrounded by other elements. That is why negative space can help us to give it more visibility.

Sometimes, especially if our main subject is not attractive enough, the negative space may steal the limelight from the main element of the image. It may even become (the negative space) the protagonist of the photo. This may be of interest to you on occasion, depending on what you want to express with your image. The important thing is that you are aware of it and know how to avoid it if it happens and it is not what you were looking to achieve with the camera.

Fill the Frame… With Empty Space!

Filling the frame is one of the main rules of composition.

It consists of precisely that: making sure that in the photograph we are taking, there is no corner that does not contain some kind of information. Filling in the framing can help us a lot when it comes to knowing from what angle we should take a picture and, above all, what we should take that picture of.

Sometimes we become obsessed with trying to capture as many elements of a scene as possible and the only thing we achieve is to clutter the composition with superfluous elements and information. In order to follow the rule of filling the frame, we should look for the element that most interests us of all those in front of us and try to fill the frame with it, leaving out of the image those elements that do not provide the information we are interested in.

But, didn’t we say that the empty space also had meaning, that it also provided certain information? Then… wouldn’t it be possible to fill the frame with, paradoxically enough, empty space? In my personal opinion, yes, as long as we are aware of what we are doing and it is not a “free” negative space. If the negative space that we are including in our composition serves us to explain something, it will have its own presence, it will make sense and therefore, it will help us to fill the frame.

EXAMPLES

Swan & Mallard Restaurant
In this design for a restaurant called “The Swan & Mallard”, John Randall managed to include in a very creative way a swan, a royal add, and the sign “et” (&) in the logo through the interaction of positive and negative space.
Look closely at the shapes and spaces created by the violin in Sam Hadley’s concert poster. They form a series of numbers -1, 2 and 3 – that are part of the event’s name.
The next one, a book cover design by Jason Booher, takes a concept from the title (immersion) and just uses curved lines and negative space to create (abstractly) the image of a person immersed in water or some other substance.
The first, by Andrea Minini for PETA (People for the Ethical Treatment of Animals), takes a minute to fully appreciate. At first glance, it’s as if you’re looking at abstract ribbon-like shapes, but then you realize that the negative space formed by those shapes looks like animals.
Shift
In a different way, the negative space in this logo by Sameer Ahmed conveys movement and context to the word being spoken:
    64 comments
  • Jeffreyloods
    April 8, 2022

    why not find out more https://bahisyenisitesi2.com/

  • Jessiestock
    April 8, 2022

    смотреть порно стоя [url=https://onpornusha.icu/]Русское порно[/url]

    девушки снимаются в порно [url=https://onpornusha.icu/search/%D0%9F%D0%B8%D0%BA%D0%B0%D0%BF/]пикап порно смотреть бесплатно без смс [/url]

    [url=http://192.101.68.67/sgp-senin/comment-page-39/#comment-33203]порно анал с животными[/url]
    [url=https://drjessicaemery.com/introducing-soiree-stock/#comment-24132]порно анал мужчины[/url]
    [url=http://forum0.fearnode.net/site-announcements/1133982/sexy-pictures-each-day?page=1#post-2000694]порно домой молодая[/url]
    [url=https://maruyosyouten.com/publics/index/3/step=confirm/b_id=7/r_id=1/fid=05c517ded56063d9acc2c49164e612b5]порно видео онлайн массаж[/url]
    [url=https://tasly.myewebsite.com/articles/what-is-microcirculation.html#block-comments]домашние порно ролики[/url]
    [url=https://gensanblog.com/2013/03/25/how-to-get-postal-id-in-the-philippines/#comment-20951]порно видео со зрелыми[/url]
    [url=https://thinklaw.us/new-york-city/#comment-26041]русское порно скачать бесплатно и регистрации[/url]
    [url=https://itaxinfo.com/new-branch.php?id=]смотреть порно фильм молодых русских[/url]
    [url=https://maksonet.blog.ss-blog.jp/2018-04-23?comment_success=2022-04-08T21:28:51&time=1649420931]порно большая грудь и попа[/url]
    [url=https://breakconcepts.co.ke/website-reasons/#comment-9383]смотреть бесплатно порно зрелых[/url]
    fc9d211

  • Henrycic
    April 8, 2022

    Indore is a city in west-central India. It’s known for the 7-story Rajwada Palace and the Lal Baag Palace, which date back to Indore’s 19th-century Holkar dynasty. The Holkar rulers are honored by a cluster of tombs and cenotaphs at Chhatri Baag. The night market Sarafa Bazar sells street food. East is the Indo-Gothic Gandhi Hall and clock tower. The Jain temple Kanch Mandir has a mirrored mosaic interior. : https://www.bmmagazine.co.uk/tech/can-i-open-an-ost-file-on-another-computer/

    [url=http://www.database-repair-software.com/dbf-database-repair.php] Indore [/url]

  • StanleyHep
    April 9, 2022

    порно зрелая соблазнила молодого [url=https://seksvideos.online/]Секс Видео ХХХ[/url]

    молодой порна [url=https://seksvideos.online/search/%D0%98%D0%BD%D1%86%D0%B5%D1%81%D1%82/]3 дэ порно комиксы инцест перевод русский [/url]

    [url=http://www.dejafluir.com/fluir/comment-page-120#comment-343212]нежное порно молодых[/url]
    [url=http://www.agroservis-visnove.cz/rada-5?form_uid=284b32d723f9de4ead77bf9ede2ea89b#form-52]порно онлайн длинное[/url]
    [url=https://minta-fotoalbum.eoldal.hu/cikkek/vendegkonyv.html#block-comments]порно онлайн изменяет[/url]
    [url=https://foryoursmile.blog.ss-blog.jp/2022-04-09?comment_success=2022-04-09T12:36:03&time=1649475363]лучшее порно видео смотреть бесплатно[/url]
    [url=https://obzhora.biz/suxofrukty-klassifikaciya-pro-yagody-i-frukty/#comment-709]порно ебалка зрелые[/url]
    [url=https://inaeskk.com/pages/3/step=confirm/b_id=7/r_id=1/fid=e75c47842c9155f8ec1066ccf26cbaba]порно красивые попочки[/url]
    [url=http://doktoralternativa.rs/viewtopic.php?f=24&t=8787]порно чат онлайн пары[/url]
    [url=https://kikoamore.webs.com/apps/guestbook/]порно истории онлайн[/url]
    [url=http://www.broholmsbiodlingar.se/vi-gillar-mangfald/#comment-26615]скачать порно саша грей[/url]
    [url=https://gyuresz.eoldal.hu/cikkek/nyitooldal/taksony—diosd-6-1–u17-.html#block-comments]порно япония скачать[/url]
    6_54d87

  • TravissoR
    April 9, 2022
  • Ralphdal
    April 9, 2022

    check this link right here now https://mostbeter.com/

  • BernardNem
    April 9, 2022

    click this site https://pinupbet.uz/

  • AllanGet
    April 9, 2022
  • RobertRerge
    April 9, 2022
  • RobertCyday
    April 9, 2022
  • Emanuelwhala
    April 9, 2022
  • Vincentdor
    April 10, 2022

    домашние порно каналы [url=https://terebon.top/]онлайн порно массонов[/url]

    лучшее красивое порно [url=https://terebon.top/search/%D0%A3%D0%BA%D1%80%D0%B0%D0%B8%D0%BD%D1%81%D0%BA%D0%BE%D0%B5/]порно отца и дочки украинское [/url]

    [url=http://serviciosgraficosbajio.mex.tl/?gb=1#top]русское порно зрелых мжм[/url]
    [url=http://upr.cit-vbg.ru/index.php/forma-obratnoj-svyazi?r_id=2114115003&task=display&pf=2&lang=en]домашнее порно в очко[/url]
    [url=https://inusahmaaziokoro.com/an-autobiography-by-rawlings-is-needed/#comment-37321]порно молодая жена изменила мужу[/url]
    [url=http://gd-klimentina.ru/reviews/index]порно секс девушки 18[/url]
    [url=https://www.giftandride.com/product/rainbow-jet-pad-with-2-pads/#comment-833]смотреть порно лучшее онлайн бесплатно 2019[/url]
    [url=https://www.masterfrontend.com/blogs/css/css-links?comment=1020042636#comments]порно сосет большой[/url]
    [url=http://www.ar-ru.ru/fidiu/tajweed/311-026-qq-qq/]порно онлайн языком[/url]
    [url=http://www.sriwichailamphun.go.th/forums/topic/%d1%81%d0%bc%d0%be%d1%82%d1%80%d0%b5%d1%82%d1%8c-%d1%80%d1%83%d1%81%d1%81%d0%ba%d0%be%d0%b5-%d0%bb%d1%8e%d0%b1%d0%b8%d1%82%d0%b5%d0%bb%d1%8c%d1%81%d0%ba%d0%be%d0%b5-%d0%bf%d0%be%d1%80%d0%bd%d0%be/]смотреть русское любительское порно[/url]
    [url=https://legendware.pw/threads/please-redownload-loader.8219/#post-85715]скачать порно план[/url]
    [url=http://kaengsian.go.th/webboard/index.php?topic=66.new#new]порно смотрю показывать[/url]
    b61832a

  • Dennisloaph
    April 10, 2022

    their explanation https://pinupbet.uz/

  • DavidNuh
    April 10, 2022

    [url=https://grand-kamin.ru/]небольшой электрокамин[/url] – электрокамины с 3d эффектом, электрокамин официальный сайт

  • DennisGople
    April 10, 2022

    [url=https://www.kinopoisk.ru/series/1108755/]РАМІ РАБАБА[/url] – Rababa Rami рабаба Рами, РАМИ РАБАБА, рабаба Рами, рабаба Рами, Rababa Rami рабаба Рами

  • Kicof
    April 10, 2022

    [url=https://yourdesires.ru/useful-advice/193-kak-pravilno-uhazhivat-za-zamshey.html]Как правильно ухаживать за замшей?[/url] или [url=https://yourdesires.ru/vse-obo-vsem/1709-kto-postroil-pervyj-majak.html]Кто построил первый маяк?[/url]

    https://yourdesires.ru/fashion-and-style/fashion-trends/514-termobele-shorty.html

  • DanielGroff
    April 10, 2022

    [url=https://www.salazar.best/]backdoor[/url] – Method by CR, brutoforce

  • Michaelkew
    April 11, 2022
  • Williamsyday
    April 11, 2022

    [url=http://mlne-exchanges.com]Обменять с киви на бтк[/url] – обменять биткоины +на рубли qiwi, шахта сайт

  • Kennethfriep
    April 11, 2022

    [url=https://www.kinopoisk.ru/series/1108755/]РАБАБА РАМІ[/url] – Рами Рабаба, РАБАБА РАМІ, РАБАБА РАМІ, Рабаба, РАБАБА РАМІ

  • Williamlousa
    April 11, 2022
  • Armandocok
    April 11, 2022
  • Danielsolve
    April 12, 2022

    navigate to this website https://mostbet999.com/

  • Curtisguili
    April 12, 2022

    pop over to these guys https://parimatch-turkiye.com/

  • DeneCloma
    April 12, 2022

    Девять знатных семей бьются за управление землями Вестероса, в то время как зловещий враг приходит после векового молчания.
    [url=https://igra-prestolov.me/]игры престолов сезон серия смотреть онлайн[/url]

  • loreagocon
    April 13, 2022

    Bitcoin in brief arise up $45,111 on-duty Weekday – the down since advanced Gregorian calendar month – pain atomic number 49 the premier few school term of 2022 from a deficiency of danger appetite from investors troubled just about the Federal alteration monetary contract – [url=https://fsmodshub.com/category/kriptovaljuty/]https://fsmodshub.com/category/kriptovaljuty/[/url].

    Connected Mon astatine about 4-.10 scrutiny CET, the cost of the cryptocurrency was down pat 3.3 per fractional monetary unit to roughly $40,900 (€36,087.xci), half an hour later on hit a devalued since Sept astatine $cardinal,663.cardinal (€34,996.cardinal) – https://fsmodshub.com.

  • ChrisDeday
    April 13, 2022

    navigate to this web-site https://parimatch-turkiye.com/

  • MichaelWoody
    April 13, 2022

    Получить услуги и консультацию юристов можно как офисах компании, так и онлайн. Задайте вопрос по телефону, мессенджер WhatsApp или оставьте заявку на обратный звонок через форму обратной связи. Для проведения консультации юрист соответствующей тематики свяжется с вами в ближайшее время юрист по жилищному праву

  • PhillipWergo
    April 14, 2022
  • WilliamFeale
    April 14, 2022

    see this page https://pin-up-com.ru/

  • Willisfex
    April 14, 2022
  • Darrenalgop
    April 14, 2022
  • MikrozaimFum
    April 14, 2022

    Всем доброго времени суток, сейчас не простое время! Самое необходимое в нашей жизни это конечно-же деньги, и если вам срочно нужна сумма до тридцати тысяч рублей я советую вам взять онлайн займ на карту без отказа и проверки для всех жителей России.

    Про онлайн займы и [url=https://mikro-zaim-online.ru/]онлайн займ на карту без отказа мгновенно[/url] вы можете узнать подробнее на популярном российском финансовом портале – mikro-zaim-online.ru где рассказывают как правильно оформить займ на карту, также там есть список МФО 2022 года с отзывами и всей информацией о различных компаниях.

  • Kevinlenia
    April 14, 2022
  • Patrickswake
    April 14, 2022
  • EverettLiacy
    April 14, 2022

    why not try these out https://top-buk.com/

  • Danielbob
    April 14, 2022

    click here to find out more https://pin-up-casino.in/

  • ThomasEdusa
    April 14, 2022

    click here to read https://herrwett.de/

  • Jacquesbat
    April 15, 2022

    read this article https://king-billy-casino.com/

  • ThomasRor
    April 15, 2022
  • Larrybah
    April 15, 2022

    learn the facts here now https://bettilt-bahis.com/

  • ErichIsono
    April 15, 2022

    have a peek at this site https://1xbetbahissirketi.com/

  • Johnniebit
    April 15, 2022
  • CurtisTic
    April 15, 2022

    check this site out https://pinupsport.kz/

  • hot shot bald cop
    April 25, 2022

    Right on my man!

  • leosceacon
    May 8, 2022

    Питание для спорта – нужный элемент для всех, кто желает добиться прогресса в спортивных тренировках. На сайте sportsnutrition-24.com можно найти и использовать доставку питания для спорта в Санкт-Петербурге или в любой другой населенный пункт Русской Федерации. – https://sportsnutrition-24.com/zhiroszhigateli/lkarnitin/ – л карнитин жиросжигатель

  • Laucrash
    May 13, 2022

    sildenafil 100 mg tablet http://www.viagramonk.com/ viagra pills

  • awanda
    May 15, 2022

    help desk resume resume review online lying on resume

  • jeseerie
    June 5, 2022

    relion ventolin hfa inhaler walmart ventolin inhaler medicine salbutamol

  • Suedub
    June 12, 2022

    [url=http://finpecia.store/]buy propecia over the counter australia[/url] [url=http://citalopram.cfd/]citalopram capsules[/url]

  • RobinBus
    June 29, 2022

    штабелер самоходный
    [url=https://shtabeler-elektricheskiy-samokhodnyy.ru]https://shtabeler-elektricheskiy-samokhodnyy.ru[/url]

  • Zakdub
    July 17, 2022

    [url=http://paxil.works/]average cost of paroxetine[/url] [url=http://viagraqtabs.monster/]can i buy viagra online without a prescription[/url] [url=http://buyvardenafil.digital/]buy cheap levitra online[/url] [url=http://viagrabtabs.monster/]purchase viagra in uk[/url] [url=http://tamoxifen.boutique/]nolvadex coupon[/url] [url=http://neurontin.guru/]neurontin tablets 100mg[/url]

  • Pauldub
    July 22, 2022

    [url=https://antabuse.sale/]disulfiram tablets price[/url]

  • Boodub
    July 25, 2022

    [url=http://colchicine100.com/]colchicine 6 mg tablet[/url]

  • Hewelubs
    August 9, 2022

    bet any sports app best sport bets sites is online sports betting legal in new jersey

  • cialisgenericoLab
    August 12, 2022

    tratamiento disfuncion erectil [url=https://comprarcialis5mg.org/it/]cialis generico[/url] disfuncion erectil tratamiento

  • Forum-Saab-dit
    August 13, 2022

    [U]Обмен опытом. Обсуждение новостей в мире авто. Общие технические вопросы.[/U] [URL=https://saabclub.xf2.site/index.php?forums/99-900-og.18/]Сааб Клуб Форум[/URL] [B]Тюнинг Saab.[/B]

  • Brentemask
    August 16, 2022

    стол с подъемным механизмом
    [url=https://gidravlicheskiye-podyemnyye-stoly.ru]https://gidravlicheskiye-podyemnyye-stoly.ru[/url]

  • cialisgenericoLab
    August 17, 2022

    como tratar la disfuncion erectil [url=https://comprarcialis5mg.org/it/]cialis generico[/url] tratamiento disfuncion erectil [url=https://comprarcialis5mg.org/it/cialis-5mg-prezzo/]cialis 5 mg prezzo[/url]

  • songbook free download
    September 7, 2022

    [URL=https://sheetmusic.me]Sheet music PDF free[/URL] Selection from Anastasia sheet music [URL=https://sheetmusic.me/anastasia-movie-songbook.pdf]Anastasia The Movie Songbook[/URL]

  • Avto-Shiny-fiergy
    September 8, 2022

    Советую посмотреть и купить [URL=https://saabclub.xf2.site/forums/shiny-i-diski.46/]шины НКШЗ[/URL] – большой выбор для легковых, грузовых и коммерческих автомобилей, также продают [URL=https://saabclub.xf2.site/forums/shiny-i-diski.46/]диски на авто[/URL] гарантия от производителя

  • Авто форум
    September 10, 2022

    [B]Интернет магазин автозапчастей – авто форум[/B] [URL=https://avtotalk.xf2.site/]Ремонт – авто форум[/URL] Покупка и доставка автомобилей с аукционов Японии. Полная пошлина, конструктор, распил, разбор на паллет. [URL=https://avtotalk.xf2.site/forums/vnedorozhniki-i-polnoprivodnye-avtomobili.37/]Внедорожники и полноприводные автомобили[/URL]

  • rare historical old maps
    September 17, 2022

    Sale [URL=https://antiquemaps.shop]historical old Classical Images[/URL] Americae Nova Tabula

  • Edgarfrido
    September 21, 2022

    [url=http://ventolin.wtf/]where to buy albuterol tablets in australia[/url]

Leave a Reply

Your email address will not be published.